GSD&M Idea City was awarded creative chores for Zale Corp. stores, including Zales, Gordon's, Mappins and Peoples brands. The Richards Group previously handled the account.

Online dating site eHarmony placed its $85 million media account in review. Ocean Media currently handles the account.

The Blue Hills Brewery named Strategis as its first agency of record. Billings were not disclosed.

eMusic named Sarkissian Mason as its creative agency of record and TargetCast tcm as its media agency of record.

The Biltmore Company, which owns and operates an 8,000-acre, 19th century estate in Asheville, N.C., selected Dallas-based independent The Richards Group as agency of record for its retreat destination division. The Richards Group will handle brand planning, creative development and media planning and buying for the estate and its four-star inn. Creative is expected to launch in November.

Venables Bell & Partners was awarded creative work on the Clearwire, a 4G mobile broadband Internet provider, account.

Red Lobster awarded Grey lead creative work on its $115 million advertising account. The Richards Group previously handled the account.

Arby's placed creative chores on its $120 million advertising account in review. Incumbent Merkley + Partners will not defend.

Bravo Group was awarded creative chores on Wendy's Hispanic advertising account.

Finlandia Vodka hired Boxing Clever as its promotions and digital agency of record for North America. The agency will provide creative for promotions, events, consumer interaction and education.