by on Aug 16, 3:00 PM
Grey and Saatchi & Saatchi are the final two agencies remaining in contention for Red Lobster's creative and media planning accounts.
by on Aug 16, 3:00 PM
Network Health, a Massachusetts health plan that provides health care coverage to Massachusetts residents with low and moderate incomes, has named Kelliher Samets Volk /Boston as its advertising agency of record. The agency will work in conjunction with Network Health's in-house marketing team to create integrated marketing campaigns, including radio, print, outdoor and transit advertising, as well as digital media promotions.
by on Aug 16, 3:00 PM
The U.S Army placed its marketing services account in review.
by on Aug 16, 3:00 PM
MySpace tapped Pereira & O'Dell to handle its rebranding assignment.
by on Aug 16, 3:00 PM
RightNetwork, a cross-platform entertainment brand that slants to the right, politically, tapped Red Tettemer as its agency of record. The advertising campaign will be a mix of OOH, print, Web, social media and online video, concentrated in Los Angeles, New York City and Washington, DC. Out-of-home executions breaks this month during the US Open with additional media launching in September.
by on Aug 16, 3:00 PM
Philips Electronics placed its global digital account in review. Tribal DDB currently handles the account.
by on Aug 16, 3:00 PM
Turtle Wax, manufacturer of appearance and performance car care products, selected Energy BBDO as its agency partner following a formal review. The agency will work with Turtle Wax across their brand portfolio to develop brand strategies and integrated creative work.
by on Aug 16, 3:00 PM
The University of British Columbia selected DDB Canada's Vancouver office for two assignments. For the first assignment, DDB Canada will offer strategic brand counsel for UBC's existing awareness campaign. DDB Canada and OMD Vancouver will work together to provide strategic media planning and buying, creative insight, as well as develop a social media strategy to raise brand awareness amongst key influencers. For the second assignment, DDB Canada will develop new fundraising and alumni engagement communications. OMD Vancouver will handle the media planning and buying.
by on Aug 9, 3:00 PM
Webroot, an Internet security company, named TDA Advertising & Design, Boulder as its first-ever global advertising agency of record for creative and media. The $5 million account will consist of online, print, guerrilla and P-O-P elements. First work breaks in August.
by on Aug 9, 3:00 PM
Sport sandal company, Chaco named Cultivator Advertising & Design, Denver, as its first advertising agency of record. The agency will handle print, P-O-P, and online advertising, plus packaging and Web site design.