New research by Touchstone has discovered that blind dedication to simple subject lines could be the reason that many recipients are failing to read emails. Using its new technology to test on virtual recipients instead of real-life subscribers, Touchstone actually found that the greater the language complexity, the better the click and open rates.

Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time Millennials spend reading their emails and maximize their email marketing efforts. But how? To make an impact among Millennials, marketers need to break the mold, focus their attention and put the recipients in control of the content they receive.

Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every GBP1 spent, email marketing generates a GBP38 ROI. Email has been claimed to be more than 40 times more effective than Facebook or Twitter.

Hilton hotels' HHonors loyalty program has shipped an email so similar to a phishing email it tricked its own IT shop into advising that it was a scam. The email was an attempt to get customers to confirm their contact details by logging into their accounts. One user reported the apparent scam to Hilton HHonors through Twitter and was advised that the email was a phoul phish.

Gmail already features many warning messages, but the new alerts detailed Wednesday will help in two specific situations. They will tell you if you get an email with a link to a Web site known for hosting malicious software, or if Gmail can't authenticate that the email sender is who they say they are.

Email autoresponders are one of the most powerful tools in your marketing arsenal. You can literally write these messages once and put them to work for your business, day and night. Just like any aspect of marketing, there are some limitations to conventional autoresponders. If you don't tailor your emails to address these limitations, your sales funnel probably will not convert many subscribers.

If you have a lead magnet to incentivise email subscribers (which you should), promoting it on Facebook, Twitter, and Instagram is one of the best ways to increase the reach of your content marketing. Here's the deal. Clicking the like button on Facebook or the follow button on Instagram is a much smaller investment than subscribing to an email list.

It's one of those obvious hacks that companies are sometimes unwilling to do. Usually, an unopened email can mean that the recipient wasn't interested in reading the email at all. But other times, it can just mean that the recipient didn't see it. Try resending it at least one more time to make sure the recipient has another opportunity to read what you have to say.

Summer has officially made an appearance, so you might be thinking it's a good idea to alter your email marketing strategy to give your subscribers a break. Perhaps you think they will all be on vacation, reading trashy magazines under the warm Mediterranean sun? There's no point in disturbing them, right? Wrong! Now is the perfect time to engage your customers.

On average, consumers are using 2.7 devices to get online, but only 1.6 devices to make a purchase, highlighting the importance of delivering a consistent and seamless experience that allows them to move between devices. Remarketing strategies such as cart and browse abandonment reminder emails play a critical role, allowing marketers to re-engage customers who leave their Web site.