Around the Net
Mcommerce Makes Abandonment Retargeting Emails Critical
- Econsultancy, Monday, August 8, 2016 7:56 AM
On average, consumers are using 2.7 devices to get online, but only 1.6 devices to make a purchase, highlighting the importance of delivering a consistent and seamless experience that allows them to move between devices. Remarketing strategies such as cart and browse abandonment reminder emails play a critical role, allowing marketers to re-engage customers who leave their Web site.
