• February 11, 2009

Consulting firm NorthPoint Solutions has partnered with BET to launch a new web video channel which uses a proprietary framework to manage and distribute the media company's video content.

NorthPoint developed a Rich Internet Application that allows BET's editorial team to manage and distribute video content to its site and third party partners.

NorthPoint's initial technology was built to help BET syndicate video assets and TV shows. Then NorthPoint leveraged the framework to manage and distribute MTV and Sony Music videos on the new BET video channel and the company's 106 & PARK video countdown show and social networking website.

BET targets young Black adults with an "authentic, unapologetic viewpoint of the Black experience."--Gavin O'Malley