NBC is asking $425,000 for a 30-second spot during the "ER" finale, reports
B&C. The medical drama has been on air for 15 years; the last episode airs April 2 and features old cast members,
including George Clooney. According to TNS Media Intelligence, each broadcast of "ER" nets NBC $2,878,000. Media buyers say the show is selling for between $425,000 and $500,000. "Southland," a new
show about the LAPD, will replace "ER."
