TVB chief Chris Rohrs says reinventing business practices really just "comes down to customer service" and that is more crucial now than ever. It has “become a survival requirement for all
us,†he says, echoing previous comment by GroupM’s Irwin Gotlieb.
Rohrs says that all the recommendations such as changing the currency for spot buying to CPMs from a
cost-per-point metric and looking for stations to halt preemptions if they can sell inventory for higher rates are "worthwhile and important advances, but they cannot succeed without a robust
e-business solution."
In other words, changes to how deal-making is done is crucial, but so is finding the right trading systems to facilitate the negotiations and stewardship of a buy.