• March 4, 2009

Cadbury plc has announced that its Cadbury Dairy Milk products in the U.K. and Ireland will receive Fairtrade certification and bear the Fairtrade mark by the end of this summer.

The company reports that it is the first major confectionery brand to offer Fairtrade-certified chocolate, and that it intends to "pursue options for a phased roll-out of the certification process across other Cadbury Dairy Milk varieties and other Cadbury businesses across the world."

The UK/Ireland certification will result in tripling the sales of cocoa under Fairtrade terms for cocoa farmers in Ghana. --Karlene Lukovitz