Commentary

Clarification: Forrester Data Based On At Least Once-Monthly Social Users

The "MediaPost Raw" blog post “Can Ads Be Effective On Social Networks?" cited Forrester data that was not based on a sampling of the general population, but from a sample of “people who use social networks at least once a month.”
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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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