Just an Online Minute... Message Association
It turns out that advertising online can actually help in this scenario. The latest research from Dynamic Logic says online banner advertising lifts message association by 12% on average.
Based on data gathered through 33,000 interviews, Dynamic Logic determined that those survey participants who had seen the ads prior to the survey were able to match the right message to the right brand at statistically higher rates (12% higher) than those who were not exposed but were visiting the same sites during the same time frame.
According to the Dynamic Logic's release, "Advertisers very often want consumers to connect their brand or products with a tagline or value proposition as a way to enhance perceptions of the brand. Dynamic Logic's data provides empirical evidence that online banner ads can communicate beyond the click."
To that end, DL suggests these three tips for online advertisers: - Employ a simple and consistent message - Make the words easy to read (avoid small fonts) - Include logo in every frame, especially when message appears
Though the above steps seem so simple they conjure up memories of Advertising 101, it's amazing how many banners lack those very principles. Once again, it's back to basics.
Recent Just An Online Minute Articles
-
A Vulcan Salute For The Best Ad Campaigns May 14, 2:39 p.m.
Last Wednesday, during Creative Week, The One Club held its annual One Show honoring the best ...
-
A Little Rain Can't Keep Email Insiders Down May 3, 3:15 p.m.
AMELIA ISLAND, Fla. – Rapleaf’s Cecily Jaros wondered what she had missed at the Email Insider ...
-
You Don't Need to Search Far for Fun on Amelia Island May 1, 12:52 p.m.
On Sunday through this morning, search experts descended upon Amelia Island for MediaPost’s bi-annual Search Insider ...
-
500 Women Strong At Horizon Media April 26, 12:54 p.m.
On Tuesday, April 23, Horizon Media opened their doors and their amazing roof deck to 500 ...
-
Redefining The Meaning Of Housewarming With Yext March 8, 12:08 p.m.
On March 5 I headed over to Yext’s housewarming party to celebrate their new digs, located ...
-
An Evening with the Skinnygirl Feb. 7, 12:44 p.m.
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line-up at Amy Sacco’s newly ...
-
'Check Out My Web Series!': NATPE In Miami Jan. 31, 12:18 p.m.
NATPE Miami: Content First Jan. 28 – 30 Fontainebleau Resort It’s the end of January -- ...
-
Agencies Tie One On At Creative Media Awards Jan. 24, 1:08 p.m.
Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The ...
-
Vibrant Media Reinvents Halloween Nov. 19, 12:31 p.m.
What happened to Halloween?! The effects of Hurricane Sandy caused major devastation, loss and inconvenience - ...
-
In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift) Oct. 26, 6 p.m.
The digital elite were out on the town Tuesday night to fête the launch of BuzzFeed’s ...
Be the first to comment on "Just an Online Minute... Message Association"
Leave a Comment