• October 9, 2000

After a Net presence of just four months, CoolTravelMail is becoming a major e-player in the world of travel newsletters with more than 400,000 email subscribers.

"Targeted email is an ever-growing force, and travel-related information accounts for an astounding portion of Internet usage," said Beth Bornhurst, President and CEO of CoolTravelMail, adding that CoolTravelMail.com combines benefits found in both.

Recent research projections indicate that online travel spending will balloon to $30 billion by the end of 2001. According to Bornhurst, CoolTravelMail was founded in May to provide travel marketers with a viable targeted entrée into this rapidly expanding segment.