The Pace Of Technology Innovation Is Accelerating
Spending time listening to entrepreneurs and inventors talk about their efforts to harness technology to solve big problems in the world was very refreshing, particularly since so much news and casual conversation these days is focused on subjects like the financial crisis, the Madoff scandal, the growing stability issues in a number of countries around the world, and the bleak projection for ad spend over the next two years. It was also refreshing just to spend a lot of time talking with others about some of the cool Web innovations that were released this week.
First, I heard some presentations for start-up biotechnology companies. It's not an area that I'm really familiar with, but I think it's incredible how scientists are using emerging technologies to solve significant and heretofore untreatable health problems. I must admit that listening to these entrepreneurs talk about curing cancer or childhood diseases, or improving the eyesight of millions, made me feel a bit inadequate for spending my time trying to solve media marketing problems. Even so, it was very satisfying to realize that so much technology-driven progress is being made in areas that so directly impact the human condition.
Second, at the Montgomery conference, I saw Dave Jones, the creator of "Grand Theft Auto," "Lemmings," and "Crackdown," debut what I think could be the gaming -- and maybe interface -- platform of the future. Called MyWorld, it's basically a mashup of Google Earth, Second World and a really robust 3D image tool set all designed to be a "sandbox" for multi-user online gaming. While the gaming part was very powerful, I, along with many others, couldn't help but think that he was demonstrating what could be a new operating system for not just virtuality, but for communication and commerce.
Finally, you know it's a big week when Google releases not just one, but two major innovations. Yesterday, the company released its long-expected network behavioral targeting platform, which came with a twist. The system allows users to actually view and modify the preferences that Google uses for targeting ads, not unlike what Blue Kai has been doing. Today was the debut of Google Voice, which gives users the ability to consolidate all phone, text and voice messaging communication in one place, and have it follow them around. While this will certainly disrupt a lot of companies, particularly the phone companies, it basically means that telephone services just got better and cheaper.
Dozens of other great products like these are launching every day. The pace of current technology-driven innovation is really extraordinary -- so much faster than it was only five years ago. I'm glad that I was able to step back a bit and soak some of it in, giving me renewed hope for the future and what we are all going to accomplish.
0 comments on "The Pace Of Technology Innovation Is Accelerating ".
Leave a Comment
Recent Online Spin Articles
-
Radical Transparency is Coming to TV Advertising May 17, 3:09 p.m.
Transparency is coming to television advertising – radical transparency – and the marketplace will never be ...
-
The Perils Of Google Glass May 17, 10:37 a.m.
Most of us have been there: you’re sitting with a friend, maybe enjoying a nice meal ...
-
Can Responsive Design Provide Scale To Native Advertising? May 15, 10 a.m.
The question facing most marketers is one of scale, and probably the single most overlooked challenge ...
-
Gone Sailing May 14, 10:11 a.m.
By the time you read this, I will be a few hundred miles offshore in the ...
-
Get Hired: 10 Tips for Landing a Job May 13, 8:15 a.m.
Like a lot of tech firms, we’ve been making a number of hires recently. There are ...
-
The Most Important Thing In The Digital Age May 10, 4:34 p.m.
“He aha te mea nui o te ao? He tangata! He tangata! He tangata! What is ...
-
CMO: The Chief Muddled Officer May 9, 10:56 a.m.
This past week, we were treated to two very intriguing -- and yet seemingly contradictory -- ...
-
Automating The RFP And Buying Process (For Real) May 8, 9:30 a.m.
There’s an area of the advertising business that’s not so patiently waiting to be automated, and ...
-
Marketers: Don't Let Automation Dull Your Senses May 7, 11:17 a.m.
Air France Flight 447 crashed into the Atlantic Ocean on June 1, 2009, killing all 216 ...
-
We Are Made In New York (Again) May 6, 10:29 a.m.
Last week I attended an event at The Standard Hotel in New York City hosted by ...

Dave Morgan is the CEO of Simulmedia. Previously, he founded and ran both TACODA and Real Media.
This is a surprise? One of my first classes for my doctorate at MIT was n the pace of knowledge and how it accelerates in a constant feedback loop. The internet has been a major accelerator, moving the pace of innovation orders of magnitude faster. There are pros and cons to this, probably discussed about at the conference. It is a constant murmer at TED.