Dave Morgan
Member since March 2008Contact Dave- CEO Simulmedia
- http://simulmedia.com/
- Facebook: http://www.facebook.com/davemorgannyc
- LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
- Twitter: @davemorgannyc
- 401 Park Avenue South
- 11th Floor
- New York New York
- 10016 USA
Articles by Dave All articles by Dave
- What Does Key Bridge Collapse Have In Common With Digital Ad Fraud? in
Media Insider on
04/25/2024
Fraud in bunkering (refueling ships) can include delivering less fuel than promised, and selling low-grade fuel at high-grade prices. Sound familiar?
- Write Congress Today About Ukraine Aid Bill in
Media Insider on
04/18/2024
Emails sent to members of Congress are incredibly powerful, much more so that most people think.
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend in
Media Insider on
04/11/2024
I learned a lot from many of you, and believe I can now put a much finer point on understanding the scale of the CTV ad market.
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go? in
Media Insider on
04/04/2024
When you dig a bit into the numbers, some things just don't make sense.
- Future Of Identity In CTV in
Media Insider on
03/28/2024
Identity and measurement are a mess today on CTV, as is the viewer experience. How many times can we see the same Capital One ad in the same show again?
- Celebrating Comscore's MRC Accreditation For Household TV Ratings in
Media Insider on
03/21/2024
For media measurement to be effective, it not only needs to be accurate, but it needs to be independent, transparent, unbiased and accredited.
- Allies Through Thick And Thin: America, Ukraine, Israel in
Media Insider on
03/14/2024
Great allies aren't always perfectly aligned on all issues. But alliances between strong peoples, and fundamental beliefs, survive, as long as we are there for each other.
- When Did We Become A Rev-Share-First, Not Client-First, Industry? in
Media Insider on
03/07/2024
Four words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing.
- How Can We Counter 'Black Box' Trading? in
Media Insider on
02/29/2024
Transacting on highly automated platforms does not have to be mutually exclusive to having lots of direct dialogue and being fully transparent.
- It's All TV: Stop Silo-ing It By Delivery Method in
Media Insider on
02/22/2024
When will we stop talking about streaming versus linear TV as if they're fighters in a heavyweight championship fight? Viewers don't care.
Comments by Dave All comments by Dave
- What Does Key Bridge Collapse Have In Common With Digital Ad Fraud?
by
Dave Morgan
(Media Insider on
04/25/2024)
Excellent point Ed that the marketers and their bosses need to be found and communicated in channels that they use and get their attention ... getting this issue (potential solutions) treated in the WSJ where we need to go. They coverage of Adalytics work and MFA sites has been helpful. Now we need them to better report on why it happens and where the disconnects are.
- What Does Key Bridge Collapse Have In Common With Digital Ad Fraud?
by
Dave Morgan
(Media Insider on
04/25/2024)
Ed, I share your frustration. I do believe that one of the answers is continuing to expose the fraud and the elements and incentives that enable it, as well as those that hide it. Also, we might need to look at it differently ... while I don't know that building mix models on everything will fix things, Brian O'Kelley makes some very good and important points herehttps://bokonads.com/p/an-open-letter-to-the-advertising
- Write Congress Today About Ukraine Aid Bill
by
Dave Morgan
(Media Insider on
04/18/2024)
Awesome Arthur. We'll make it happen!
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
by
Dave Morgan
(Media Insider on
04/11/2024)
John, you're not being too cynical. No question that a big chunk of the fraud in the digial ad business is off-shore, making it very hard for regulators in the US and other western nations to investigate and prosecute, ever when it is obvious.
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
by
Dave Morgan
(Media Insider on
04/11/2024)
Great points Gordon, and I love the forest ranger analogy!
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
by
Dave Morgan
(Media Insider on
04/04/2024)
So true Jack, Thanks!
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
by
Dave Morgan
(Media Insider on
04/04/2024)
Thanks Gabe, I am convinced that we can make the industry better with more folks asking questions? And with more transparency.
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
by
Dave Morgan
(Media Insider on
04/04/2024)
Thanks Jim, I love the Colorado River comparison!
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
by
Dave Morgan
(Media Insider on
04/04/2024)
I'm getting lots of inbounds folks with their analysis on stuff I may have undercounted or ideas of where some of the money is leaking ... keep them coming. I'll do a follow up column next week.
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
by
Dave Morgan
(Media Insider on
04/04/2024)
Augustine, yep. We've seen this movie before and we haven't liked haw it ended.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.