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Dave Morgan

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Articles by Dave All articles by Dave

  • Silicon Valley Inspirations in Online Spin on 11/12/2015

    No matter how much time I spend in the Bay area, it never ceases to amaze me how special this place is. Companies, leaders and colleagues think and act differently here than they do anywhere else. And, as much as other parts of the globe try to copy and catch up to the Silicon Valley "way," folks out here keep pushing themselves further and faster. Here's s what I mean:

  • Digital Video Fraud, Viewability And The $50 Rolex in Online Spin on 10/30/2015

    It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news to anyone in this industry. Most analysts are estimating that at least one-third of digital video ads bought over the past two years were un-viewable, fraudulent or the product of robotic traffic. Many folks are asking how this could have happened. To me, who lives and works in New York City and who has been part of the digital ad industry since it was born in the early '90s, it all seems pretty straightforward. What happened in the digital video market isn't much different from the $50 Rolexes sold on Canal Street.

  • In Massively Fragmented TV World, Is Content Still King For Media Owners? in Online Spin on 10/15/2015

    Ask media owners what business they're in, and they'll say the content business -- that they are storytellers, and that their companies are well positioned for the future because "content is king" and there will always be demand for great content. My question for today: Even if the demand for premium video programming continues to grow (and I believe it will), is a content-centric strategy the best one for today's TV media owners?

  • Digital And Data's Relentless Transformation Of Media Industry Continues in Online Spin on 09/17/2015

    Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending transformation that the media industry is suffering - or gaining, depending on your perspective - at the hands of digital and data technology and approaches.

  • 3 Things TV Networks Must Do This Fall in Online Spin on 09/03/2015

    While many question how TV will fare in 2020, there is still no question that it is still the 800-pound gorilla in 2015. But for that to continue, TV companies will have to work harder to make their own luck, since audiences and advertiser dollars are not just going to come to them as in decades past. At the very least, here are three things that TV companies must do this fall:

  • Coming This Fall in Online Spin on 08/20/2015

    We're in the lazy days of August, when most in the media and advertising business are vacationing, or at least taking Fridays off, and everything slows down. It's hard not to let your mind drift to the future and wonder what might be in store for us this fall. Here are some five near-certainties that we should expect to greet us in the months ahead:

  • Will Stock-Diving Fears Finally Drive TV Companies To Make Decisions They've Avoided? in Online Spin on 08/06/2015

    It's been a tough 24 hours for TV companies in the U.S. Ever since Disney's earnings call Wednesday that warned about network affiliate fees going forward, the stock market has been brutal on all TV companies, even those that surprised with better earnings that investors expected. At one point today, the major TV companies in the U.S., from Disney to Time Warner to Discovery to Viacom were down 10%-28% from the day before.

  • Electricity Poised To Be Biggest Ad Medium In 2016 in Online Spin on 07/23/2015

    Yes, it's true. Electricity is poised to be the biggest ad medium in 2016 -- more than TV, Internet, radio and digital place-based media combined. Amazingly, this trend seems to have come out of nowhere. Of course this is a ridiculous headline, and calling electricity an ad medium is a silly way to compare various media to each other.

  • Moving Past The Echo Chamber Of Our Own Jargon in Online Spin on 07/10/2015

    GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a problem.

  • Why I Skipped Cannes in Online Spin on 06/25/2015

    I skipped Cannes this year. This isn't the first time I've done so, nor is it the first time that I've written about skipping Cannes. I'm not necessarily trying to sound triumphant, but I found a better place to for me to be this week. I was participating in Nielsen's Consumer 360 event in Washington D.C. instead.

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