• March 16, 2009

Nestle Purina PetCare's Purina ONE brand has signed on as the primary sponsor for a new pet-dedicated site from Martha Stewart Living Omnimedia.

The site, www.marthastewart.com/pets, will provide information about pet care and animal companionship, including a blog written from the perspective of Martha Stewart's French Bulldogs, Francesca and Sharkey.

In addition to articles and videos, Purina's nutritionists and veterinarians will also provide advice on pet care, grooming and other consumer concerns. Purina's sponsorship will include proprietary content, a link to the Purina ONE Web site and advertisements.

The brand will also be the subject of two segments on upcoming episodes of "The Martha Stewart Show." --Aaron Baar