CBS Interactive, Eqal Launch Online Community
CBS Interactive and the creators of lonelygirl15 on Wednesday launched a social media platform to drum up support for the upcoming CBS TV series "Harper's Island."
Produced by Eqal--the digital studio that created the hit Web-series lonelygirl15 and KateModern--Harpersglobe.com features original content designed to introduce audiences to the mythology behind Harper's Island--a vacation destination in the Pacific Northwest from which visitors rarely return alive.
For Eqal, the partnership represents a cautious strategy in an unforgiving business climate, according to Miles Beckett--who, along with Eqal co-founder Greg Goodfried, is executive-producing Harper's Globe.
"We've gone toward partnerships and away from launching original properties because the market is so terrible," Beckett said on Wednesday during a panel at the 2009 Media Summit in New York.
On the new site, fans can become part of the experience by viewing videos, interacting with the story, participating in the lives of the characters and communicating with the online community.
The weekly original episodes featured on the site are designed to complement the TV show's story line with overlapping characters, locations and plots, which will continue to evolve throughout the first season.
In addition to being available on HarpersGlobe.com, all content will be available at CBS.com, TV.com, CBS Mobile and across the CBS Audience Network.
Still, according to Beckett, it hardly matters where consumers experience the content he's producing, as long as they experience it. "Ours is a super-syndication plus aggregation model," he said. "We don't care where the audience is."
The 13-week mystery series is slated to debut on CBS on April 9.
CBS Interactive and Eqal first partnered nearly a year ago to develop original projects, and provide first-look opportunities on multiplatform show concepts.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "CBS Interactive, Eqal Launch Online Community "
Leave a Comment