Linkstorm Nabs New Funding
Ad technology company Linkstorm on Monday announced the completion of a new funding round of just over $2.8 million.
New investors included Rick Braddock, former president and chief operating officer of Citicorp, and Donn Rappaport, co-founder and CEO of the American List Counsel.
The Series D funding will be used to expand the company's sales force and to continue to flesh out its features and serve infrastructure.
New York-based Linkstorm promises to boost advertisers' click-through rates by presenting a menu of links when someone rolls over an ad powered by its Banner Xpander technology. Brand clients include Cisco, E-Trade, American Express, and Wal-Mart, while agency partners include Ogilvy, Razorfish, Grey, Digitas, and MRM.
"Our message of restoring the ROI for display advertising is resonating with all players," said Linkstorm CEO Ari Brandt.
In January, Linkstorm named Brandt--former head of digital media for Condé Nast Business Media Group--as its new chief executive, replacing founder David Sidman in that role. Prior to Condé Nast, Brandt was director of ad solutions for the Yahoo Media Group, leading business operations for Yahoo Finance and Yahoo News and overseeing the launch of Yahoo Tech.
The company's existing investors include technology industry expert Esther Dyson and Jim Rutt, a principal at JPR Ventures and former CEO of Network Solutions.
Other clients include IBM, Microsoft, AOL, Meredith and The New York Times.
Recent Online Media Daily Articles
-
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, Focus on Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ...
Be the first to comment on "Linkstorm Nabs New Funding"
Leave a Comment