Commentary

A-Maze-Ing, Literally

I always suspected this digital media planning thing might be a bit of a Rube Goldberg like concept, but Tequlia’s Kristi Vandenbosch confirmed that for me showing some user-generated viral video clips called “Maze Master.” The first literally was of a Rube Goldberg like contraption (you remember the children’s game “Mouse Trap” certainly?). The second version was a close-up of a “Maze Master” game being played by as a Nissan Rogue drove making hairpin turns to drop the marble in the game’s hole.

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