News Brief

Harris Teams With Dentsu to Grow Web-based Market Research in Japan

Harris Interactive, the global leader in Internet-based market research, and Dentsu, Inc., Japan's leading advertising agency, have signed a joint agreement to expand Internet-based market research capabilities in Japan. Harris Interactive has agreed to provide Dentsu with access to its panel of over 7 million online respondents for conducting market research in the United States and other countries. Dentsu has agreed to cooperate with Harris Interactive in developing the online market research business in Japan. Both companies have also agreed to collaborate to develop and improve market research technology, both inside and outside of Japan.