Sharp Electronics Signs With The Mets
Sharp, the official HDTV of Major League Baseball, will provide more than 800 Sharp Aquos LCD HDTVs throughout Citi Field's concourses, restaurants, club spaces and a Sharp LCD in Citi Field's main lobby. Sharp also gets in-game branding at Citi Field, including rotational signage, permanent signage on the center field scoreboard, in-game video features, and presence on Mets.com.
The company says it will also do community outreach efforts as title sponsor of the Mets/Sharp Electronics Student-Athlete Leadership Conference Series, a program that trains student-athletes from 30 Long Island high schools to provide drug and alcohol abuse prevention education to over 15,000 grade school children.
The deal was handled by Relay Worldwide, a Publicis-owned sponsorship consulting and experiential marketing firm.--Karl Greenberg