• by Wayne Friedman , Staff Writer, March 24, 2009

Marketers can spend $100 cost per thousand price for access to the likes of traditional media like Vanity Fair -- but way less on the Internet.

In some cases the difference can be one-hundredth of that magazine price. Comparable cost on the Internet can be $1 CPM. What’s going on here?

There is engagement everywhere, says John Battelle, Founder/CEO of Federated Media Publishing, speaking during an OMMA panel about conversational marketing. But there are matters of degree.

“When you are reading a magazine or watching a TV show you are engaged,” he said. “But how much time do you spend on your Facebook page?” he asks. “There is a lot of engagement.”

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