• March 25, 2009

Men's media company Yardbarker Network announced Wednesday that it has signed ad deals with Panasonic, Major League Baseball and the National Football League.

Panasonic is using the YBN college channel to run March Madness college basketball campaigns, while Major League Baseball is using Yardbarker's top baseball sites to help build awareness for MLB Network.

The National Football League's Web site, NFL.com, meanwhile, will utilize YBN sites to promote the NFL Draft Dream Sweepstakes, and drive traffic to NFL.com draft content.

YBN passed 14 million unique visitors in January, according to measurement site Quantcast. YBN is based in San Francisco, with offices in New York City, Los Angeles and Detroit.--Gavin O'Malley