Ad agency Crispin Porter & Bogusky talked to
people shopping for a new desktop or laptop and asked them what they were looking for. Then they offered consumers $1,000 for the right to document their shopping trips.
The first
spot in the series features a young woman named Lauren who is seeking a large-screen laptop within her $1,000 budget. First she comes out of an Apple store, declaring it sells only one laptop in her
price range, and buying it would mean trading down to a smaller screen. "I'm just not cool enough to be a Mac person," she laments. Lauren winds up taking home a $699 Hewlett-Packard Pavillion
notebook purchased from Best Buy (another Crispin client).
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