Valpak.com Redefining Web Ad Content

  • February 12, 2001
Valpak.com 3.0 launched today, bringing the popular "blue envelope" to the Web. The site boasts reaching millions of consumers looking for real-time savings and advertisers seeking to target local audiences with redeemable offers through a local coupon portal. As Todd Leiser, VP of Internet technology services for Cox Target Media, said, "while online coupon popularity and use rapidly grows, traditional banner advertising grows stagnant. Valpak.com speaks to people directly where they live."
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