• by Gavin O'Malley  @mp_gavin, April 13, 2009

Hispanic-American Web portal Terra USA has partnered with media company Interactive One on a three-year initiative to cross-market and cross-sell their respective audiences.

Terra will manage all ad sales and share exclusive content with MiGente.com -- the Hispanic-American social network owned by Interactive One parent company Radio One. MiGente.com claims an audience of about 3.2 million U.S. users.

Along with catering to core audiences, Terra is "providing advertisers with the opportunity to effectively access the second and third generation of bilingual U.S. Hispanics," said Fernando Rodríguez, CEO for Terra USA.

Interactive One was launched two years ago by Radio One to complement its existing portfolio of media companies, which reach a mainly African-American audience.

Just last month, the interactive division named former Napster chief technology officer David Wolfe as its new chief product and operating officer.

While the Terra partnership was in the works prior to Wolfe's appointment, he has been tasked with creating "innovative Web products" -- and driving the strategy of the company's portfolio, which also includes the social-networking site BlackPlanet, news site NewsOne, and the entertainment site Urban Daily.

Terra Latin America, the parent of Terra USA, claims roughly 60 million unique monthly visitors worldwide.