• April 13, 2009

Nestlé Crunch has launched a sweepstakes and separate donation-per-coded entry program that support KaBOOM!, a non-profit focused on working with local communities and businesses to establish playgrounds and playing fields throughout the country.

Parents, teachers, community organizers and other adults can register their emails and other information on the dedicated Nestle microsite, NestleCrunch.com/CauseforPlay, to enter the sweepstakes.

The grand prize winner will receive a residential, ready-to-assemble playground, $3,500 in cash and the opportunity to help designate the recipient of a $30,000 Nestle KaBOOM! community playground grant. For the grant designation, the winner can either select from a list of existing projects or identify a new project in any community.

In addition, Nestlé will make a 25-cent donation to KaBOOM!, up to a total of an additional $30,000, each time individuals enter online a donation code from marked bags of Nestlé and Wonka fun-size candy bags or obtain a code off an area provided in the site. (No purchase is required.)

The company will also make an additional, separate $70,000 donation to KaBOOM!--Karlene Lukovitz