• April 21, 2009

In a first-of-its-kind pilot event, Vespa will show its scooters to 3,000-plus employees of Continental Airlines at Newark Liberty International Airport, part of an alternative personal transportation program for the airline's Liberty-based employees.

The all-day on Friday will include test rides, product exhibits, and safety demonstrations. The program encourages employees to reduce their transportation "wheel count" permanently.

Continental Airlines is offering scooter-only parking in its employee parking lots and touting the scooters with six monthly drawings for a free Vespa LX 150 scooter and employee-only discounts for the entire range of Piaggio or Vespa scooters.--Karl Greenberg