The sponsorship provides access to audiences on sites, including DivaVillage, Become.com and RecipeTips.
A "Remembering Mom" custom channel is comprised of relevant, premium sites across the ValueClick Media network, including American Greetings, Woman's Day, Regards.com, Celebrities.com, CraftBits, Fathermag.com and PhotoReflect.
"The Mother's Day sponsorship leverages our extensive access to quality content," said Bill Todd, general manager of ValueClick Media.--Gavin O'Malley
While this is good to know, I'm not sure how this is "news".