Sited: Gannett Forms Digital Media Network
Looking to get into the digital ad network game, Gannett Co. announced the formation of the Gannett Digital Media Network.
The company said it will tie together more than 100 digital communities with a combined reach of approximately 25 million people. This includes its big USAToday.com site from the USA Today national newspaper, as well as a number of local TV/newspaper-based sites, such as AZCentral.com and IndyStar.com.
In addition, Gannett will include MomsLikeMe.com, a new local social network for moms in 80 markets across the country, and HighSchoolSports.net, which Gannett says is the largest prep sports site in the country, reaching teens and parents.
Also included in the network group: Metromix.com, a local entertainment and nightlife destination, and BNQT.com, an action sports network.
Gannett says its sites rank higher on metrics that advertisers want most -- including education and household income, according to a recent Jupiter Research study.
In a statement, Josh Resnik, vice president and general manager of the Gannett Digital Media Network, said national advertisers would be "thrilled by the opportunities" the network presents. "We can combine the broad reach of our network with the engagement and affinity found on local sites to help marketers effectively reach their target customers."
Gannett says it will offer advertising PointRoll technology, where messaging can be exposed in many directions when a user rolls a mouse over digital ads. It will also utilize ShopLocal, a suite of retail marketing solutions, and Ripple6, a social media platform for users and publishers.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Sited: Gannett Forms Digital Media Network"
Leave a Comment