The contest, backing the company's Reyataz drug, calls for entries online at fightHIVyourway.com.
Contest judges include HIV community advocate Frank Oldham, artist and photographer David Martinez, and POZ magazine Editor in Chief Regan Hofmann.
Final selection of the two Grand Prize Winners -- one for video and one for photography -- will be determined by the public via online voting. The entries of the Grand Prize Winners and 90 additional Award of Distinction winners will be showcased in a public exhibit in Union Square, San Francisco Oct. 27-29.--Karl Greenberg