Hitwise To Measure Canadian Online Usage
Hitwise will report on 85,000 Web sites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample comes from partnerships with Internet service providers and opt-in panels, according to the Experian company.
The Canadian service will provide clients with data on Web sites traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.--Tanya Irwin