• by Joe Mandese  @mp_joemandese, April 29, 2009

That's what Ogilvy Interactive's Maria Mandel shared with us this morning when she showed us a mobile branding campaign for Ogilvy's "most important client: God."

That's right, it seems the Almighty isn't as ominpotent a brand as you might think. At least not in Singapore, where Mandel said God had a "perception issue" among the youth market.

"God wasn't perceived as hip and cool among the youth in Singapore," Mandel explained, adding that Ogilvy countered that with a cool media campaign -- an SMS text effort targeting the text messaging market withdaily alerts fro God, such as, "You don't need the phone for a direct line to me -- God."

No, but apparently, the Lord needs a savvy brand marketing shop like Ogilvy to get a direct line to the mobile youth market.

The campaign, Mandel said, generated 100% awareness among it's target audience.