• May 4, 2009

ConAgra Foods announced Friday that Brett Groom has joined the company as vice president, media, digital and social marketing for consumer foods brands. In the newly created role, Groom is responsible for on- and offline media, Web sites, public relations and two-way dialog with consumers, including experiential marketing. Now comes the hard work of coming up with a social media strategy for Reddi-wip.

ConAgra hopes to integrate and coordinate traditional, new and emerging media channels in promoting its popular Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan and Reddi-wip brands, among others.

Groom most recently served as chief digital officer for W.B. Doner Advertising, where he successfully led media and message integration across channels for many clients, including Mazda, US Cellular, Expedia.com, Bush's Beans and Minute Maid. Prior to that, he served as vice president of Global Client Services for Team Microsoft while at Young & Rubicam Brands, and has held positions at AGENCY.com, Sears Roebuck & Company, and Leo Burnett.--John Capone