• Financial Times, Friday, May 8, 2009 10:45 AM

Family-owned SC Johnson is reportedly looking for a buyer for its Edge shaving gel for men and Skintimate moisturizing cream shave for women. They make about $80 million a year and could be valued at about $200 million.

Energizer Holdings, which owns the Schick shaving brand, appears to be the most likely acquirer, although other companies are reportedly looking at the brands, too. Because the business has limited growth prospects and competes against Gillette, which is owned by Procter & Gamble, Johnson could have difficulty securing a high enough price and may opt to hold onto the lines, Julie MacIntosh reports.

"It's hard to get men to shave more than once a day -- let's put it that way," says one person close to the matter. Johnson's other brands include Ziploc, Saran Wrap, Raid, Pledge, Windex and Fantastik.

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