Kris Wine Partners With Vespa In Sweepstakes Launch
Promo, Wednesday, May 20, 2009 10:45 AM
Kris, a Pinot Grigio from Italy, is launching its first marketing campaign in the U.S. with a sweepstakes offering the newest scooter from Vespa -- the S50 -- as the prize. It's reportedly the fastest scooter on the road. This marks the first marketing effort for the brand and includes life-size P-O-P displays as well as wraps, neck hangers and a Web site, Patricia Odell reports.
Kris, the No. 1 super premium Pinot Grigio in the $10 to $15 range, "has grown quickly with minimal marketing support," says brand manager Adam Welch. "We wanted to reach out to more consumers in more points of distribution to develop a clear brand strategy and promotional calendar to grow the brand," he says.
The promotion, called "Discover the Art of Wine," runs through Aug. 31. A holiday promotion that begins in October will feature wine glass charms inspired by Venetian glass prepackaged with bottles of Kris and distributed via neckers. It will carry the tag line, "Discover the Charm of the Holidays."
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Kris, the No. 1 super premium Pinot Grigio in the $10 to $15 range, "has grown quickly with minimal marketing support," says brand manager Adam Welch. "We wanted to reach out to more consumers in more points of distribution to develop a clear brand strategy and promotional calendar to grow the brand," he says.
The promotion, called "Discover the Art of Wine," runs through Aug. 31. A holiday promotion that begins in October will feature wine glass charms inspired by Venetian glass prepackaged with bottles of Kris and distributed via neckers. It will carry the tag line, "Discover the Charm of the Holidays."
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