News Brief
YouTube Launches Biz Blog, Integrates Analytics Into Brand Channels
May 22, 2009, 7:30 AM
Google's YouTube has launched a blog aimed at partners and advertisers. The YouTube Biz Blog provides a forum to post advertising and business related product and content announcements. The first announcement: The integration of YouTube Brand Channels with Google Analytics. As brand channels increase in popularity, understanding channel visitors and their behavior has become important to partners and advertisers that want to fine-tune online promotions, wrote YouTube Product Manager Zal Bilimoria in the post.
Integrating Google Analytics with YouTube Brand Channels gives companies a better understanding of their site's performance. While people who upload videos can still use YouTube Insight to gain information about their video views and user engagement, advertisers and partners now have an option to learn much more. -- Laurie Sullivan
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