With Little Competition, NHL Fails To Score

On a night when the broadcast networks were heavily into repeats, fresh programming via NBC's "NHL Stanley Cup Finals" wasn't even the top-rated show.

NBC's Sunday night hockey finals -- game two -- only got to a Nielsen preliminary 2.4 rating/6 share among 18-49 viewers and 5 million viewers. The best show of the night was Fox's "Family Guy" repeat, which ran against hockey at 9 p.m. and earned a 2.7/7.

NBC's two hours worth of hockey programming did give NBC a Sunday night victory among 18-49 viewers, with a 2.0/6 (but not with 18-34 viewers -- Fox was the winner here with a 2.1/7).

NBC can take some solace that the second game's numbers were higher than the first game on Saturday night. Some audience metrics were higher than the NHL finals averages of a year ago. Last night's game averaged 5.4 million viewers; last year the series averaged 4.5 million.

Three other shows offered up new programming as well: NBC's "Dateline NBC," CBS' "60 Minutes" and CBS' "Million Dollar Password," although ratings didn't fare well. They were at a 1.1/4, 1.1/4 and 1.2/4, respectively.

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Better performers came from a Fox rerun of "The Simpsons," which earned a 2.3/7 at 8 p.m., and a rerun of "American Dad" which took a 2.2/6.

While Fox grabbed younger viewers, "MTV Movie Awards" ratings -- yet to be released -- were believed to have an effect on the night's ratings.

In recent years, the annual cable awards show has averaged around 3 million viewers. As a comparison, CBS averaged 7.2 million for the night; NBC had 5.0 million viewers; Fox, 4.0 million; ABC, 3.9 million; Univision 1.7 million; and CW, 839,000.

For the night among the older viewers, Fox came in second to NBC with a 1.9/6. CBS was next at 1.3/4; ABC earned a 1.2/3; Univision took in a 0.7/2 and CW registered 0.3/1.

1 comment about "With Little Competition, NHL Fails To Score".
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  1. David Belmonte from Fox Sports Net, June 2, 2009 at 10:31 a.m.

    Why take such a negative tone to what is acutally a good story for the NHL?? It is this kind of media bias that hasn't encouraged advertisers to take advantage of the affluent, edcucated, technology-savvy, and family oriented viewers of the NHL. The ratings this year are up across the board on NBC, Versus, and Regional Sports Networks across the country. With most games now in HD the viewing experience is greatly improved. Kudos to Honda, Blackberry, Verizon, and McDonalds for leading the charge back into one of the 4 great major sports in US. Maybe you can do some research Wayne and right a story with a different spirit next time. Let's not snap defeat from the jaws of victory for the NHL.

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