Ketchum, Pleon Merge To Create Global PR Machine
Looking to rival the clout of bigger public relations shops, Omnicom Group is merging its big Ketchum unit with Pleon, its European PR company.
The combined consultancy -- to be called Ketchum, except in the U.K. and Europe, where it will carry the Ketchum Pleon moniker -- will have more than 2,000 employees, with 103 owned and affiliated offices worldwide in 66 countries.
Raymond L. Kotcher, senior partner and CEO, Ketchum, will run the group under the same title. Pleon senior executive Timo Sieg, who had the title of chairman and CEO of Pleon, will become senior partner and CEO of Europe, Ketchum Pleon.
The two units' strengths would seem to merge well -- with Ketchum's strong consumer and tech-company PR work and Pleon's strength in corporate communications and local corporate efforts.
The merger will boost Ketchum into the half-billion range of billings, according to reports, rivaling the groups such as Interpublic Group of Cos.' Weber Shandwick, Omnicom's other PR group Fleishman-Hillard, and WPP Group's Burson-Marsteller.
Five years ago, Pleon was formed from the merger of two companies within the Omnicom group: ECC Kohtes Klewes and Brodeur Worldwide.
Global headquarters for Ketchum will be in New York, with its European headquarters in Dusseldorf, Germany.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Ketchum, Pleon Merge To Create Global PR Machine"
Leave a Comment