• by Joe Mandese  @mp_joemandese, June 17, 2009

That’s the ay Pressflex founder-CEO Henry Copeland explained the situation for online publishing at OMMA Publish this afternoon.

Basically, he said that online advertising growth with top out in about three or five years, and that a corresponding explosion in the supply of online publishing content will lead to the “commodification” of advertising and content online.

And unless you are a strong No. 1 in a category â€" a “must-buy” â€" “you’d better look at doing some other things.”