• by Joe Mandese  @mp_joemandese, June 23, 2009

That was the advice Ro Choy, Chief Revenue Officer, RockYou , gave Karen Levine of Triple Play Consulting, when she asked the OMMA “authentic” panel how she could convince some traditional clients to embrace social media.

“Another way to drive that is to do a search for Twitter on your product,” Choy said, noting that those clients would see plenty of conversations about their brand taking place on Twitter, and then they could decide for themselves whether they need to be proactive about it â€" or not.

Choy said he recently conducted exercises like that for the Snickers brand, and for the term “cat food,” and found plenty of discussions taking place that were ripe for social media marketing and sponsorships.