Social Media's Shiny New Thing Factor
What keeps Don Steele, VP-digital marketing at MTV Networks Entertainment Group up at night? Aside from all the emails he receives from MTV’s management about Twitter, it’s the fact that the current obsession with the micro blogging platform may be taking energy away from other important social media outlets that is currently making a difference for MTV’s brands.
“Wait a minute, we have 1.8 million fans of ‘South Park’ on Facebook that we haven’t spoken about for weeks,†Steele bemoaned.
ÂTalking about the accelerated half-life of social media platforms that has made Twitter the current star,
ÂThere’s so much going on, Steele wondered out loud, “Are we just moving around the struggle.â€
Recent Show Daily Articles
-
The Search for Fake Pre-Roll May 21, 4:39 p.m.
Auto-play digital commercials aren't in particularly good favor among digital video consumers -- or unknowing ...
-
How Social Is Transforming TV May 21, 3:31 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ...
-
One Video Agency To Watch May 21, 2:46 p.m.
In the market for a video agency capable of creating ads that are as sharp and ...
-
Strange Brand Fellows: Vice & Fidelity May 21, 2:35 p.m.
I’m not entirely sure what the whole backstory was, but Chris Needham, VP-digital marketing at Fidelity ...
-
Fidelity Frowns On In-Banner Video May 21, 2:05 p.m.
On hand for the afternoon keynote at OMMA Video is Chris Needham, VP, Digital Marketing, Fidelity ...
-
Is NewFronts-Upfront Merger Coming? May 21, 1:05 p.m.
Wrapping up the OMMA Video panel assessing this year’s NewFront, moderator Mike Bloxham asked how long ...
-
The Bull That Was The Rumored $1B NewFront May 21, 12:40 p.m.
In the run-up to this year’s Digital NewFront events, it was predicted by some that advertisers ...
-
Newfronts: Failure to follow the consumer? May 21, 12:25 p.m.
Newfronts made big news -- but what was the substance? "There was a lot ...
-
Subway Serves Up Original Content May 21, 11:54 a.m.
Subway knows something about product placement, but don't tell that to Caitlin Burke, Senior Marketing Manager ...
-
Are Content Aggregators Eating Creators' Lunch? May 21, 10:58 a.m.
As more aggregators (think Google) get into content production, “Are content creators screwed?” Ashkan Karbasfrooshan -- ...
Be the first to comment on "Social Media's Shiny New Thing Factor "
Leave a Comment