Coldwell Banker Launches Times Square Billboard

  • July 7, 2009
Coldwell Banker Real Estate LLC is hosting an interactive billboard in New York's Times Square that displays requested home listings in real time.

The display, which went up Monday above the W Hotel, will continue through Aug. 2. It encourages people to use their mobile phone to text the word "homes" and any zip code to the number 30241. Within moments, the billboard will display the highest-, median- and lowest-priced properties in that area. They will also receive a text from Coldwell Banker Real Estate directing them to a link with more information.

The realtor also incorporated elements from its "Portraits" campaign into the effort, which features portraits of the company's founders, Colbert Coldwell and Benjamin Arthur Banker, who started the company back in 1906. The founder portraits will offer humorous quips on the Big Apple and modern-day technology, similar to the current Coldwell Banker TV spots.--Tanya Irwin

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