January 25, 2023
Hallmark Channel Scores Big With Reduced-Clutter, Single-Advertiser Original Movies
- by Paul Gough , May 10, 2004
The Hallmark Channel's first experience with its new Sponsored Solutions Unit is nothing to sneeze at.
Last month, Hallmark debuted a new type of advertising sales opportunity wrapped around its original movie franchise. "The Long Shot" aired April 18. Each hour included four minutes of advertising, about half as much …
