4A's Combine Conferences, But Delay Date
Plans to hold the 4A's first combined media and leadership conferences in Austin, Texas -- outside a traditional Orlando-New Orleans-Las Vegas loop -- have been delayed.
In April, 4A's CEO Nancy Hill announced that the two annual conferences would become a single event, with Austin as the locale in 2010. But the 4A's was not able to find workable dates -- March is routine -- or space options in Austin, and is now targeting the Texas capital for 2011.
A decision on the setting for next year's combined conference is coming, perhaps around Labor Day. Like Austin, the site is not expected to be a tourist-heavy city.
4A's Chairman Tom Carroll was a driving force behind the Austin selection, partly to try and reduce any perception that either event was a boondoggle. Austin also is a mid-continent destination that could attract more West Coast-based attendees. Plus, it has a different vibe than, say, Orlando -- known as a high-tech hub, and dovetailing with an ad industry looking to stay a step ahead.
Hill advocated for combining the media and leadership events, partly on grounds that a de facto re-bundling of media planning and creative tactics is taking place. Cost savings could also result.
The media conference is a top moneymaker for the 4A's, attracting well over 1,000 attendees routinely, although that fell to perhaps 800 this year. The recession caused the leadership event's attendance to fall from 375 in 2008 to 300 this April in San Francisco.
The leadership event, attended mostly by top agency executives, was known as the annual management conference, before a re-branding several years ago.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "4A's Combine Conferences, But Delay Date"
Leave a Comment