Fashionably Late: Condé Kills Men.Style
Reversing course yet again, Condé Nast Digital has decided to break up Men.Style -- which has served as a repository for GQ.com and Details.com content since 2005 -- into two branded sites.
"Both GQ.com and Details.com will now be able to differentiate themselves online and leverage their sites to expand engagement with their audience," said Sarah Chubb, president of Condé Nast Digital.
Expected to launch by October, GQ.com will focus on men's fashion and lifestyle, but it will also include other parts of a man's life, with sections devoted to news, entertainment, style, travel, cars and gear.
Details.com, meanwhile, will offer style advice, pop culture analysis, and reports from the fringe.
Men.Style.com drew 1.7 million unique visitors in June -- up 49% year-over-year -- according to Condé Nast.
The future of every Condé Nast property is presently uncertain. To reach its full revenue-generating potential, the company just hired consultancy McKinsey to realign its various assets.
Also, in an internal memo released earlier this week, Condé Nast CEO Charles Townsend painted a bleak picture for the second half of the year.
"We are not immune to the effects of the substantial revenue losses resulting from the deep and prolonged recession," he said. Consequently, we must realign Conde Nast to be a successful business in an emerging economy that is now predicted to be painfully slow in recovering."
Under pressure to create greater efficiencies of scale, Condé Nast in January aligned its nearly 30 magazine Web properties as a single unit -- Condé Nast Digital.
The alignment of assets came just over two years after Condé Nast seized operations and maintenance of its individual magazine sites--including Glamour, Vanity Fair and Portfolio--from CondéNet.
Then, in late April, Condé Nast decided to shutter Portfolio after just two years of operation.
Recent Online Media Daily Articles
-
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ... -
Digital Businesses Address Need For Mobile Ops, Sites June 17, 5:12 p.m.
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations ...
Be the first to comment on "Fashionably Late: Condé Kills Men.Style"
Leave a Comment