“If they won’t use one, make them one, right?†quipped moderator Michael Barrett, the CEO of AdMeld, talking about premium publishers with panelists. Barrett was reacting to a
suggestion that â€" rather than figuring out how to get premium publishers to join existing ad networks â€" premium publishers might be better served by building out their own footprint and
adding new verticals to offer advertisers more scale and market penetration. The end result, of course, would be… still more ad networks! Sort of interesting, in light of the consensus
that there are already far too many ad networks.
