Bigger isn’t better when it comes to online display advertising, according to Eric Wegerbauer, chief creative officer for Direct Partners. Wegerbauer opined during the panel on ad creative
Tuesday afternoon that trends are headed towards smaller and smaller interfaces, both on mobile devices and small laptops, as people give up their desktops “almost like people gave up their
home phones, using their cell phones as their main phones.†If anything, he seemed to imply, display ads need to get smaller to adapt to the new formats.
