Whoops! The perils of live blogging: yesterday I wrote a post during the OMMA AdNets conference where I mistakenly attributed a quote to Dave Martin of Ignited -- in fact, it was Joe Eibert of Warner
Home Video. The quote (partly summarized) was: "The precise audience targeting they allow can also over-deliver impressions, said Dave Martin of Ignited, who warned in some cases 'once you start to
hit someone ten times, their purchase intent is going to start going down.'" Again, for the record, this was Joe Eibert and not Dave Martin. Profuse apologies to all concerned.
