WaPo Debuts New Mobile Site
The Washington Post has rolled out a redesigned mobile site aimed at offering cell subscribers a more customized experience. The newspaper's new mobile presence features more intuitive navigation and a simplified structure focusing on five main sections: politics, business, metro, arts & living and sports.
Underscoring the Post's increased focus on its mobile arm, the site will be managed by two dedicated mobile editors responsible for updating content and managing breaking news alerts.
In the Washington, D.C. area, users will have access to customized weather, breaking sports scores and top regional news stories. Coming later in 2009 are e-commerce services that enable people to make restaurant reservations, buy movie tickets and other transactions as well as get real-time traffic information via Google maps and GPS technology.
"The look and feel is completely revamped and is specific to a user's device," said Guy Vidra, head of business development and emerging media at Washington Post Digital. So, for instance, the iPhone version will be closer to the PC-based site while users on regular cell phones will see a more scaled-down version that is better suited to their devices.
Vidra added that the Post's new mobile site was built completely in-house, "which lends a ton of flexibility on both the front end and back end for us." The newspaper's mobile site had 962,000 unique users in May, more than doubling its audience in the last year, according to Vidra. Goli Sheikholeslami, general manager of Washington Post Digital said in a statement that building out mobile services is a top priority for the company.
On board as launch sponsor for the mobile site is Amtrak, running a campaign created by Mobext, the mobile marketing unit of Havas Digital.
Recent Online Media Daily Articles
-
Google Aggressive In Tracking Down Scam Ads May 25, 8:03 p.m.
Google continues its fight against scam paid-search ads. The company on Friday released statistics on advertising ... -
RealNetworks Settles Deceptive Marketing Charges For $2.4 Million May 25, 6:04 p.m.
RealNetworks has agreed to pay $2.4 million to settle allegations by the Washington Attorney General that ... -
Display Ads' Quality, Numbers Rising On Key Sites May 25, 3:47 p.m.
In some much-needed good news, display ads on Yahoo’s home page appeared strong through the first ... -
'American Idol' Turns Live TV Into Tweet Fest May 25, 12:52 p.m.
The "American Idol" TV live season finale generated more than 1 million social comments, contributing to ... -
PayPal Adds POS, Retail Partners For In-Store Payments May 24, 7:05 p.m.
PayPal has announced partnerships with two of the biggest point-of-sale (POS) terminal providers and the expansion of its ... -
Kohl Urges Scrutiny Of Verizon-Cable Alliance May 24, 5:01 p.m.
Verizon's proposed plan to co-market services with four cable companies presents "serious competition concerns," the head ... -
Facebook Still Commands User Loyalty May 24, 4:17 p.m.
Investors may have grown disenchanted with Facebook, but a new survey suggests that users are still ... -
Which Gets Better Buzz: Google Or Facebook? May 24, 3:29 p.m.
Facebook and Google are two of the most talked-about companies in the media. Does the search engine ... -
OTT Apps Cut Into Mobile Video Revs May 24, 2:17 p.m.
What do you get when you give consumers the ability to access the full HTML Internet, ... -
Tablets Expand On Millennial Network May 24, 7:55 a.m.
The iPad may be the dominant tablet brand, but Android-based rivals are registering on radar as ...
Be the first to comment on "WaPo Debuts New Mobile Site"
Leave a Comment
You must be a member to comment. Become a Member