L.A. Times Group Restructures Sales Org, Focuses On Boosting Traditional, Non-Traditional

by , Aug 4, 2009, 8:15 AM
  • Comment
  • Recommend (3)
Subscribe to MediaDailyNews
Amid the worst newspaper advertising marketplace in recent memory, The Los Angeles Times Media Group Monday announced a major restructuring of its sales organization. The reorganization, the company said, is intended to increase both "traditional and non-traditional" sources of revenue.

As part of the restructuring, Executive Vice President-Chief Revenue Officer Scott McKibben was named to the newly created position of executive vice president-strategic partnerships. McKibben will oversee existing strategic alliances with the group, and will develop new, incremental revenue streams from outside partnerships, as well as oversight of the group's "pre-print" business.

Executive Vice President-Targeted Media Chief Marketing Officer John O'Loughlin moves to Executive vice president-advertising, and assumes responsibility for all advertising sales including display, classified, niche, and digital, as well as advertiser marketing for the group.

Senior Vice President-Advertising Dawn Girocco has been named senior vice president-Tribune Media Group/West, reporting to Don Meek, president of the Tribune365 National Solutions Group. She will focus on expanding cross-media and cross-platform revenue opportunities within the Western U.S., including print, broadcast, digital, sponsorships, events and promotions.

Be the first to comment on "L.A. Times Group Restructures Sales Org, Focuses On Boosting Traditional, Non-Traditional"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MediaDailyNews Articles

>> MediaDailyNews Archives