L.A. Times Group Restructures Sales Org, Focuses On Boosting Traditional, Non-Traditional

Amid the worst newspaper advertising marketplace in recent memory, The Los Angeles Times Media Group Monday announced a major restructuring of its sales organization. The reorganization, the company said, is intended to increase both "traditional and non-traditional" sources of revenue.

As part of the restructuring, Executive Vice President-Chief Revenue Officer Scott McKibben was named to the newly created position of executive vice president-strategic partnerships. McKibben will oversee existing strategic alliances with the group, and will develop new, incremental revenue streams from outside partnerships, as well as oversight of the group's "pre-print" business.

Executive Vice President-Targeted Media Chief Marketing Officer John O'Loughlin moves to Executive vice president-advertising, and assumes responsibility for all advertising sales including display, classified, niche, and digital, as well as advertiser marketing for the group.

Senior Vice President-Advertising Dawn Girocco has been named senior vice president-Tribune Media Group/West, reporting to Don Meek, president of the Tribune365 National Solutions Group. She will focus on expanding cross-media and cross-platform revenue opportunities within the Western U.S., including print, broadcast, digital, sponsorships, events and promotions.

Recommend (4) Print RSS