Ryan Research and Marketing, in conjunction with PDI and Knowledge Networks, have launched a new research tool called ConsumerPOV. ConsumerPOV is an online tool that identifies the key diagnostics of
a promotional concept. The strengths and weaknesses of a concept can be measured before it goes to market, which would give a client a measure of potential success. Using ConsumerPOV, a client can
test up to five promotional ideas at one time, sampling the total population, or doing more targeted samples. Some of ConsumerPOV's measures include, consumer interest in overall concept, interest in
participating, uniqueness, comprehension, fit with brand or category, reasons for likes/dislikes, and category and/or brand usage.
- Adam Bernard
